Pricing your Products for Exports

World Trade Center Harrisburg

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Date(s) - 05/15/2024
1:00 pm - 5:00 pm


There are many factors that you must consider when pricing your product for global markets. In
addition to the sales and related technical marketing considerations (Demographics, Average
Income, Competition, industries and others), you must consider the Landed Cost of the product
to your customers.

Landed Cost is fully allocated or expense cost to get a product to the point of use or resale. It is
what your product is actually costing your customer.

When determining your selling price you must consider many factors, currency conversion,
transportation/logistic costs, duty, taxes and other fees and costs. Regardless of the commercial
term (Incoterm) in one way or another these are in the true cost of your product.

This seminar will provide you with the tools and knowledge to understand calculate Landed Cost
but more so to develop a process to price your product for Global Trade.

Why You Should Attend

  • Understand landed cost
  • How do payment terms affect cost
  • Currency consideration
  • Incoterms and pricing
  • Logistic costs


Meet our Presenter:

Bob Imbriani has been in the international/domestic transportation and logistics field for over four decades. He has held various senior executive positions with major U.S. Customs brokers/freight forwarders. He is currently Executive Vice President, International for Team Worldwide. Mr. Imbriani is a well-known speaker and educator in the areas of trade compliance, contract negations, transportation, logistic/supply chain solutions, customs brokerage, trade development and financial services. He is an adjunct professor in these areas at Baruch College and Pace University in New York.

Please complete the registration form below and we will send the link for the webinar


Bookings are closed for this event.