Getting Back on Track: Increasing Sales, Protecting Customer Relationships, and Mapping a Path for Growth

World Trade Center Harrisburg

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Date(s) - 01/28/2021
10:00 am - 11:00 am


Many companies are focused on operational, staffing, and safety issues, but what about protecting customer relationships and marketing to drive sustainable growth? With 2021 on the horizon, you need a plan rooted in the realities of today and tomorrow not yesterday.  Join us for a discussion of the following pertinent topics:

Retention Strategies: Existing Customer Relationships
Assessing the mindset and needs of current customers

  • Ensuring your approach and offering are aligned with customer needs today
  • Communicating to retain relationships and protect from competitive advances and changes in buying behaviors

Growth Strategies: Lead Generation for International Brands

  • Shifting your approach when the traditional sales models no longer works
  • How to grow when you can’t travel, your contacts aren’t on site, trade shows are canceled, and you can’t network
  • Explore new lead generation tools to boost sales in both English-speaking and non-English speaking countries

Budgeting Strategies

  • How to evaluate what worked in the past within the context of the current climate
  • Doing the most with your budget for retention and growth
  • Establishing KPIs and employing marketing tactics that demonstrate ROI and maximize your investment

Meet our Presenter:  Jennifer Simpson, President of Wavelength Marketing

Jennifer is a performance-driven marketing strategist with 20+ years of experience developing results-driven, integrated marketing programs for B2B and B2C organizations including JLG Industries, National Bearings, HB McClure Company, Datum Storage Solutions, Electron Energy, and Martin’s Chair. Jennifer has a proven ability to craft strategies that create measurable financial results that are directly attributable to marketing initiatives. She is a bridge builder who brings C-suite, sales, product managers, and relevant stakeholders together to achieve corporate goals. Her marketing specialties include strategic planning, branding, and lead generation strategies and she is backed by a team of experienced marketing professionals who work collectively to help their clients succeed.



There is no charge for this event, but registration is required. Please be sure to provide your email address in the contact section. Details for the webinar will be send in the confirmation email.