Getting Back on Track: Increasing Sales, Protecting Customer Relationships, and Mapping a Path for Growth

World Trade Center Harrisburg

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Date(s) - 01/28/2021
10:00 am - 11:00 am


Many companies are focused on operational, staffing, and safety issues, but what about protecting customer relationships and marketing to drive sustainable growth? With 2021 on the horizon, you need a plan rooted in the realities of today and tomorrow not yesterday.  Join us for a discussion of the following pertinent topics:

Retention Strategies: Existing Customer Relationships
Assessing the mindset and needs of current customers

  • Ensuring your approach and offering are aligned with customer needs today
  • Communicating to retain relationships and protect from competitive advances and changes in buying behaviors

Growth Strategies: Lead Generation for International Brands

  • Shifting your approach when the traditional sales models no longer works
  • How to grow when you can’t travel, your contacts aren’t on site, trade shows are canceled, and you can’t network
  • Explore new lead generation tools to boost sales in both English-speaking and non-English speaking countries

Budgeting Strategies

  • How to evaluate what worked in the past within the context of the current climate
  • Doing the most with your budget for retention and growth
  • Establishing KPIs and employing marketing tactics that demonstrate ROI and maximize your investment

Meet our Presenter:  Jennifer Simpson, President of Wavelength Marketing

Jennifer is a performance-driven marketing strategist with 20+ years of experience developing results-driven, integrated marketing programs for B2B and B2C organizations including JLG Industries, National Bearings, HB McClure Company, Datum Storage Solutions, Electron Energy, and Martin’s Chair. Jennifer has a proven ability to craft strategies that create measurable financial results that are directly attributable to marketing initiatives. She is a bridge builder who brings C-suite, sales, product managers, and relevant stakeholders together to achieve corporate goals. Her marketing specialties include strategic planning, branding, and lead generation strategies and she is backed by a team of experienced marketing professionals who work collectively to help their clients succeed.



Bookings are closed for this event.