8:00AM: Registration, Trade Exhibition, “Mimosa Mingle”

Join us as we toast to 25 years of growing trade! Celebrate with us as we kick off the conference with a celebration. Use this time to visit the exhibitors and to network with sponsors and attendees. A full breakfast will be served.

8:45AM: Welcome Remarks

9:00AM: Breakout Sessions: A1 & A2

A1: Top Issues for Employers When Sending Employees Abroad

A2: Logistics Keeps the World Moving

10:00AM: Coffee Break

10:15AM: Breakout Sessions: B1 & B2

B1: Intellectual Property Primer and International IP Considerations

B2: International Trade (Show) Secrets

11:15AM: Coffee Break

11:30AM: Breakout Sessions: C1 & C2

C1: Rediscovering Letters of Credit as a Trade Tool in the Strong Dollar Environment

C2: The Global Impact of SEO

12:30PM: Registration, Trade Exhibition, Luncheon

Use this time to visit the exhibitors and to network with sponsors and attendees. A full luncheon will be served.

1:00PM: “You Export WHAT?! To WHERE?” Keynote Presentation

Followed by a networking dessert reception in the exhibition area

3:00PM: Conference Concludes

A1: Top Issues for Employers When Sending Employees Abroad

Kristi Weierbach, Ph.D., SPHR, SHRM-SCP, FPC, HR/Payroll Advisory Services Manager, Stambaugh Ness

Jennifer Nelson, CPA, MBA, Principal and Tax Director, Stambaugh Ness

With an increasing number of U.S. firms expanding globally, more and more employers are finding out just how complex and confusing international assignments can be. Being proactive in understanding the potential risks and pitfalls is critical to avoiding significant issues both on an individual and corporate level.

This presentation will cover the most frequently encountered issues, as well as some you may not have previously considered.

• Foreign earned income exclusions
• Compensation and benefits
• Tax treatment of moving and relocation expenses
• Assignment preparation and relocation
• Cultural awareness
• Family services
• Why kidnap insurance may be important

Biographies: Jennifer Nelson, Stambaugh Ness & Kristi Weierbach, Stambaugh Ness

A2: Logistics Keeps the World Moving

Daniel Johnson, Vice President, iGlobal Stores, UPS

Tom Stump, Solutions Manager, Customer Solutions, UPS

Gordon Hartmann, Marketing Manager, Healthcare Industry, UPS

This presentation will:

• Explore challenges and solutions for International Growth and Supply Chain Management
• Discuss how you can leverage your online shipping system for more than just shipping
• Illustrate how UPS iParel and iGlobal can facilitate Growth and Global expansion
• Discuss risk and how UPS Capital can reduce risks associated with international trade

Biographies: Gordon Hartmann, UPS, Tom Stump, UPS, & Daniel Johnson, UPS

Simply Stated “UPS Exports”

Expand Your Brand – How to use logistics to increase your brand recognition
eXponential growth – 95% of Global customers are outside of the US. –  Find out how your world runs on logistics
Increase Profit – Reduce time to market, expedite customs clearance and eliminate the need for a distribution center – UPS iParcel, iGlobal
Operational Enhancement – Consolidate shipments to shorten supply chains
Risk – Reduce risks associated with international trade
TradeAbility – Enhance your international trade compliance and avoid fines or sanctions when you make use of UPS TradeAbility features
Simplify Your Export Process – Technology to boost efficiency and productivity

To keep your world running at its best — healthcare, high tech, retail, professional services or manufacturing — you need one trusted service provider that can leverage the power of logistics for you. UPS is that provider, delivering proven expertise and value to your business. Offering the reliability and technology of one of the world’s largest transportation and customs brokerage networks, UPS can help you reach more than 220 countries and territories, expanding your marketplace by meeting all your global shipping needs, including package and freight.

B1: Intellectual Property Primer and International IP Considerations

SHAWN LEPPO, MEMBER, MCNEES WALLACE & NURICK LLC

Businesses need to understand the basics of intellectual property law to best protect their products and ideas from unfair competition.

This IP basics course will highlight:

• The four primary forms of intellectual property (copyrights, patents, trademarks, trade secrets)
• The basic requirements for registration
• Considerations in developing a protection strategy
• Options for extending protection outside the U.S. and overview of relevant treaties

Biography: Shawn Leppo, McNees Wallace & Nurick LLC

B2: International Trade (Show) Secrets

Adam F. Say, Director of International Sales, RoomMates Décor, a division of York Wallcoverings, Inc.

Are you interested in growing your trade show presence? Learn how RoomMates Décor, a division of York Wallcoverings Inc., strategically utilizes trade shows, domestic and international, to expand their global markets. Hear from an industry leader about trade show “Best Practices”.

In this session you will learn how to:

• Identify key trade shows for your industry
• Effectively coordinate your trade show schedule with existing distributors
• Maximize your trade show investment
• Take advantage of public and private trade show assistance programs which are available to manufacturers
• And the most important part: The follow up process for your leads

Biography: Adam Say, RoomMates Decor

C1: Rediscovering Letters of Credit as a Trade Tool in the Strong Dollar Environment

Joe Flaim, Letter of Credit Officer, Fulton Bank

A Letter of Credit can be an effective tool to protect your interests in an international transaction.  Moreover, many exporters have seen their competitiveness erode due to the strong U.S. Dollar.  Beyond the protective functions, a Letter of Credit can be structured to make you a competitive seller.   On the flip side, a Letter of Credit arrangement often helps companies that import; benefits can include protection, cash flow improvement, better negotiating power, and more.

In this session we will address:

• What Letters of Credit Are
• How the Strong USD has impacted U.S. Exporters
• Misconceptions that lead to Letters of Credit Not Being Utilized
• Offering Terms to your Buyer and Still Getting Paid Upon Shipment
• Whom to Involve in your Letter of Credit Transaction and When to Involve Them
• The Two Most Important Questions That Need to Be Asked When You Quote a Customer
• How a Letter of Credit can be Used to Enhance your Import Transactions

Biography: Joe Flaim, Fulton Bank

C2: The Global Impact of SEO

Trevin Shirey, Sr. Business Development Manager, Webpage FX

In today’s global world, search engine optimization is a must for all businesses.

• How SEO can impact overall business goals
• Actionable tips on improving both domestic and global search presence
• Real case studies on business growth through search engine optimization

Biography: Trevin Shirey, Webpage FX

“You Export WHAT… To WHERE?”

Back by popular demand! The panel presentation will showcase the incredibly unique and successful export stories of our local World Trade Center Members, followed by a joint Q&A period.

Lisa Williams, Vice President, MRG Laboratories

MRG Labs is a leader in the development of sampling and analytical techniques for in-service lubricants and maintenance monitoring. MRG provides grease sampling solutions for wind turbines, robotics, electric motors, motor operated valves and gear boxes, and pillow block bearings through their Grease Thief sampling and analysis system. Additionally, the company offers unique lubricant certification training programs that combines specialized training with hands-on learning.

Biography: Lisa Williams has been with MRG since 2007, as a laboratory chemist and became Lab Manager in 2008. Lisa supervises and manages all lab activities including customer analyses, product testing and research and development. She has overseen the development of 3 patents for grease sampling products and processes. Lisa has also published several papers in industry publications and has guided two new grease standard and work practices through the D02 (Petroleum Products) committee. Lisa is a graduate of York College of Pennsylvania, where she is also currently an adjunct faculty member. In 2013, she was named by the Central Penn Business Journal as one of the region’s “Top 40 Under 40” business professionals. Continue reading Lisa’s bio. 

Charles Hooker, President and Chief Executive Officer, KHSI

Keystone Human Services International (KHSI) builds upon a firm tradition of individual empowerment and community restoration to provide services, programs, and support to improve the lives of children and families outside the United States. KHSI promotes strong community-based human service systems throughout Eastern Europe and beyond, bridging the cultural boundaries that have allowed the children and families of these regions to endure immense hardship largely in silence. Since 2014, KHSI has been granted Special Consultative Status with the United Nation’s Economic and Social Council for Non-Governmental Organizations.

Biography: As President and CEO, Mr. Hooker ensures that the operations and services of the organizations are compatible with and in support of the Board approved Vision, Mission, strategic initiatives and policies. His other responsibilities include strategic planning, supervisor of corporations and agencies, formation and oversight of management boards, fund raising, legislative relations, relations with funding sources and training. Mr. Hooker is the President-Elect for Keystone Human Services. When current President Dennis Felty transitions into the role of Founding President in fall of 2016, Mr. Hooker will assume the role of KHS’s President and Chief Executive Officer. Mr. Hooker received his Bachelor of Arts in social welfare, with a minor in psychology, from Kutztown State College, Kutztown, Pennsylvania. He earned his Master of Science in management from Lesley College, Cambridge, Massachusetts. Continue reading Charlie’s bio.

Visit the Trade Exhibition during the breakfast “Mimosa Mingle” and the luncheon program to learn more about the products and services of our local trade experts.

Showcase your firm as a premier resource! Learn more: Exhibitor form 2016

Confirmed Exhibitors

Thank you to the following sponsors (to date) for their contributions to this year’s trade conference!

Sponsor opportunities are available. Learn more: Sponsor form 2016

Silver Level

UPS: The new logistics is global. You can create a design in your office, get it prototyped in China, and have it back on your desk within days to show your clients. As the world’s largest customs broker and one of the world’s largest airlines, UPS can shrink the world for you. In fact, UPS clears more shipments through customs than any company on Earth. That’s a new kind of speed-to-market. That’s a new kind of logistics. Put the new logistics to work for you.

The York County Economic Alliance is a 501(c)6 organization founded in 2012 through an affiliation between York County’s chamber and economic development organizations. YCEA is the county’s primary business resource for facilitating expansion, funding, redevelopment, networking, business-to-business promotion, advocacy and workforce development among many other services.

Bronze Level

CORE PA Global is an initiative established to increase the visibility of a 53 county footprint of Pennsylvania to international and domestic investors and reshoring prospects. CORE PA is already home to over 2100 foreign owned entities and we are ready to welcome more! CORE PA is proud to be partnering with over 50 economic development organizations, the Commonwealth of Pennsylvania, and the Team Pennsylvania Foundation on this project. CORE PA is 53 counties working together as one to attract, retain, and grow business and industry in our region.

Foreign-Trade Zone #147 is a regional economic development project that encompasses the counties of Adams, Berks, Dauphin, Cumberland, Franklin, Lancaster, Lebanon, Perry, and York. There are numerous FTZ sites that are strategically located to offer convenient on-site inter-modal transport links for air, road and rail transportation. The Foreign-Trade Zone is operated by the Greater Reading Economic Partnership, and the York County Economic Alliance. The Zone Project is administered by Campbell Trade Group, Inc.

Fulton Bank, a Pennsylvania regional bank headquartered in Lancaster, PA, has been providing both the retail consumer and business community in south-central PA full service banking products since 1882. As the lead bank of Fulton Financial Corporation, a $16Bn holding company covering five states, Fulton Bank offers the broad array of services of a larger bank while maintaining the personalized, community-oriented banking relationships that customers appreciate. Fulton’s International Group provides customized risk management consulting and banking services for local corporations involved in importing and exporting.

Stevens & Lee Griffin International LLC is a uniquely connected consulting firm positioned to assist middle-market companies capitalize on the wide range of opportunities available to expand into global markets. Focused on export assistance, international trade and investment, and global higher education initiatives, the firm specializes in working with U.S. companies and other entities with global aspirations, assisting them in formulating a global strategy and in making connections that will contribute to their long-term growth and success.

Strategic Partners

MANTEC is a private, non-profit, independent resource center for manufacturers. The mission is to drive strength in manufacturing through continuous innovation and growth. MANTEC has partners across the state and country that give them access to a variety of technical, financial, educational and business resources. MANTEC serves the 9 counties of South Central Pennsylvania. MANTEC serves manufacturers to overcome common challenges: Growing profitable sales, Enhancing productivity, Complying with external demands, Planning for the future

The Office of International Business Development is the Commonwealth of Pennsylvania’s Department of Community and Economic Development’s program for international trade and investment promotion. The Office of International Business Development develops economic and employment opportunity through the promotion of the Commonwealth as a compelling business investment location; extending the reach and capability of the Pennsylvania exporter; and enhancing the visibility and capabilities of PA’s seaports. With thousands of companies exporting goods from Pennsylvania, and over 6,450 foreign companies investing in Pennsylvania, Pennsylvania is the fastest growing state in international business development.